Q. What does an Interactive/Marketing Copywriter do?

A. A good copywriter has these skills: - Ability to write clear, persuasive, original copy which speaks to the target audience - Create and enforce copy standards including tone, voice, personality, terminology, across all marketing materials - Collaborate with website, design, product and marketing teams to develop creative campaigns, including onsite promotions, new product launches, direct mail, email marketing, banner ads, etc. - Proof copy written by other non-writers/editors, eg doctors, lawyers, engineers, and the CEO - Ensure consistency and accuracy of message across the media: nternet, direct response, print, trade show, press, video and digital media. Job Tags ad copywriting brochures, flyers, booklets & newsletters sales letters, press releases, video scripts direct mail/direct response packages web content & email communications PowerPoint presentations & white papers company manuals & corporate annual reports proposals & speech writing telemarketing & sales scripts sales training materials & seminars personal coaching to help you achieve your goals ghostwriting of books & articles