Since relocating to The Empire State (NY, the Big Apple), I have been working with a large, specialized travel agency on refreshing their advertising, creating a blog and customer newsletter, plus relaunching their gay and lesbian branded website. Kennedy Travel was an early leader and in gay and lesbian travel in the 8Os, and now more than ever is outreaching to discerning travelers the world over.My copywriting cafe was hired to develop a strategy for Kennedy's foray into online marketing and aggressive advertising. In addition, they are now creating escorted tours for a new Latin Collection, starting with Brasil in '09.
Online marketing campaigns include emails to past and prospective clients, newsletter and press release distribution. I'm doing the copywriting on all of their advertising, PR, print brochures, as well.
Combining my writing skills, love of travel, and agency operations knowledge has all come together in this project. If you have a travel operation - agency, accommodation or tour - that needs help reaching the gay and lesbian travel niche, give me a call. The company, Peacock Tourism Marketing, is aligned with Rainbow Tourism International, and offers myriad marketing representation options.
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